Saturday, May 22, 2010

Westfield Shopping Centers: Is There a WFamily Program Near You?

I've been to a couple Westfield Shopping Centers here in Florida, and I like the way they set up their malls. Lots of airy space, open floorplans, really nice. Citrus Park and Brandon Town Center are my two favorites here.

They sent me this press release about their WFamily program that I thought might interest you.

"...building off the success of their first year, Westfield has made even more improvements to the WFamily Program to enhance the family shopping experience and to make a day at the mall a pleasure for the whole family. The free program treats families to shopping privileges, events, activities, amenities and retail offers; with special launch events to be held simultaneously across the country on May 22 and throughout the summer, featuring entertainment, prizes and more fun."

Some of the new WFamily program elements are: an event series with partner Radio Disney on “Westfield Family Fridays,” (2nd Friday of each summer month); a Monthly Retailer Calendar highlighting family retailer events, promotions and offers; and the Family Shopping Guide, providing a targeted directory of family friendly retailers, eateries and amenities.

I'm kind of meh about those, other than the Family Fridays, which sound cool.


To kick off these program elements, Westfield has planned a weekend of fun, beginning with the May 22nd launch event in several centers (yes, that's TODAY!), which will "feature music, activities and prize giveaways from Radio Disney (select centers), a new partner for the program."

Now, here's some more about the Westfield Family Fridays. They are going to be held at 15 centers around the country:

WFamily has partnered with Radio Disney and to create family-friendly entertainment experiences on the second Friday of each month, featuring music, activities, and giveaways, and providing a fun and safe family destination all summer long for parents with children from 5-10 years of age. The current schedule of events is as follows (subject to change):

o June 11 – School’s Out Mom and Me Makeover

o July 9 - Phineas & Ferb Summer Fun

o August 13 – Back to School Celebrity Style Event

o September 10 – Fall Pajama Party

o October 8 – Kids in the Kitchen

Sign up for the program here, through a mail-in postcard, at the Westfield Concierge or management office, or at any of the WFamily events.

For more information and updated information on WFamily activities, promotions, and services, visit

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